Getting Started
Building a website is not as complicated as you might think. The
first part of your website on which you will need to focus is the
Home Page. The purpose of the Home Page is to generate interest
in your website. If people are not turned on by it, they will simply
click and be gone. It is also especially important for your ranking
in the Search Engines and Directories. Robots and spiders as well
as people will read only your Home Page in order to decide the
category or categories in which to place your website in their
Search Engines and Directories and how well it should be ranked.
Your Home Page should tell people about you, your business and
what you will do for them if they keep reading your website. It
should be short and simple. Don't try to tell your whole story
on the Home Page. That is what your interior pages are for.
After you complete the
copy for your Home Page, you should then decide about the details
you wish to present such as descriptions
about your products, services, hours, location, contacting you,
a shopping cart for your products, a page for people to sign up
to get emails from you about your business, etc... These details
will form the basis for the additional "Interior Pages".
A website should have at least 5 pages in order to give it a professional
appearance. Of course, if you have a larger message to convey,
it can have dozens of pages or more.
Each page should be concise and cover one topic. People do not
like to scroll down a great deal in order to find information.
Most people prefer to read short pages and your information should
be organized in that manner. Graphics that will enhance your story
are important to make the pages interesting and fun to read. If
you have photos we will use them, or we can help you find photos
that are relevant. We can also provide other types of graphics,
including graphics that will give your pages movement.
Once you have written copy for your Home Page and determined what
other pages you will want, we can start working for you. We will
build your website to reflect your business. You can tell us exactly
what you want, or let us suggest a design for you.
Once we start building your website you will be able to view it
on your computer. You can email us suggestions or call us. We are
building the site for you. The important thing is that you like
it. If you don't like it, it will not give you the image and confidence
for which you are paying.
During the creative part of the building your website your input
is essential. You can email changes as you see your website taking
shape and coming to life. This process will stimulate you and you
will come up with ideas and verbiage that will make your website
perfect for your business.
Remember, a website is always a work in progress. Unlike a brochure
that must be reprinted each time you change something, a website
can be continuously updated if that's what your business needs.
You will be surprised at how easy we will make this process for
you. In no time you will have a web presence or a way to sell your
products and services over the Internet.
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